Reign - Jeans Fit Guide
Reign hired Lumizoo, a Dutch collective that I'm a part of, to design, direct, film and edit a series of films to showcase the various male and female jeans designs they produce. The films are currently being used to educate their sales force on the various features each type of jeans has so they can provide their customers with correct clothing advice. I was responsible for the concept, design and execution of the Reign motion graphics.